Mark Zuckerberg apparently recently promised

we will add privacy controls that are much simpler to use.

Dear Facebook. I believe your users want more privacy, not just prettier controls. They don’t want you to give away their data by default, track them across web sites (that embed the “Like” buttons) and auto-connect them to various things.

In particular, they want opt-in, not opt-out. And they also don’t want to be auto-opted in by you either. Make the defaults all opt-out!

They don’t want you to index and publish their data by default like if you were a paparazzi and they were a pop star. Sure, they’d like to be a pop star, but without the paparazzi stuff, you know.

There is an essential difference between actually caring about privacy, and just making it look nice (which unfortunately is what Facebook currently does, pretend it’s all fine, because you could turn it off, if you go to all the sites you don’t want and turn it off on each single one …).