One of the strengths of the Google brand is that you can turn it into a verb easily. You can just use “to google” instead of saying “search with yahoo” or “search with msn” sucks. Also the new brand by Microsoft, live.com, won’t have this benefits. Just like “Windows” its a way to generic name. “To live” doesn’t have this ring.

Debian users like to “apt-get firefox” instead of “installing” software, because that is so easy with this tool.

We definitely need a verb for Wikipedia… “to wikipedize”?

Oh, and I wonder when Google will release the “G-Spot”… maybe they’ll use that brand for their to-come WiFi in San Francisco?