SIMS

, the School of Information Management & Systems, which kindly has invited me to Berkeley for this spring term, has an impressive project going on right now.

The project is called mReplay™, and the official Kick-Off should happen any day now.

It’s about bringing traditional TV content to your mobile phones - and using your mobile phones interactive features for feedback into TV.

For example they can replay sport events - like fouls - on your mobile (often even providing you better view than you have in the stadium by yourself, with slow motion and such). Then they can run a poll with you, for example if you agree with the call of the referee.